HEY

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A complete email redesign with a social-network-style 'The Feed' module.

HEY, built by 37signals (the makers of Basecamp), rethinks email from scratch. Its "The Feed" feature turns newsletters and promotional email into a social-style vertical scrolling wall, kept entirely separate from your main inbox (the "Imbox"), where only what you approve gets through.

The "Screener" lets you approve or reject every new sender the first time they write, handing back full control over who can reach your attention. It also ships with tools like "Reply Later", "Set Aside" and "Paper Trail" to organise mail by the action it needs rather than by traditional folders.

HEY is built around privacy: it blocks tracking pixels by default and shows no ads. It's a complete email service (your own @hey.com address or a custom domain), not a layer on top of Gmail.

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